which of the following is true of consumer magazines?

B. E. Clutter. The flat rate system It also features several advertisements for men's products such as watches, clothing, and grooming products. the first u.s. magazine, Andres Bradfords American magazine, had a very short life. C. Higher reach The magazine has a wide followership and is considered to be one of the most sought after teen weekly magazines. Weekly newspapers usually do not cover national and world news. Rolex Watches runs a series of product ads in a popular magazine. The primary advertising medium in terms of both ad revenue and number of advertisers are: Which of the following statements about magazines as an advertising medium is true? They are generally considered to have better reproductive quality than magazines. D. The publication must be a member of the Magazine Publishers of America Trade Association. E. Lack of reader involvement. C. Lower costs Which of the following is true of consumer magazines? E. general-interest business magazines. A. This scenario is an illustration of a: alter the appearance and feel of a magazine and a reader's relationship to it. Which of the following statements is true about the use of color in magazine advertising? A. clutter. Elean Schenandore purchased 300 shares of stock online and paid a total of $8,484.95. E. the large number of local ads they typically contain. Low clutter level Magazines are a highly specialized medium that reach specific target audiences. Ltfen birini sein: O only! Circulation verification services are important to media planners because: they provide reliable figures regarding the size and distribution of a magazine's circulation. D. split runs B. special-audience newspaper. A. It must be a business publication. They do not sell goods that are sold in business markets. Today, magazines are the primary source of entertainment apart from news and information. It uses column widths 2-1/16 inches wide. Which of the following technological processes makes it possible to personalize an advertising message? A. gatefold papers. There are many aspects to health like psychology, nutrition, fitness. E. They are typically considered to be less cluttered than other print media. A. Which of the following is a distinctive advantage offered by magazine ads? This ad is an example of a(n): Experts are tested by Chegg as specialists in their subject area. It states that copies that sold for less than half of the basic price of a magazine could not be counted as paid circulation. The company is using this as a test run to identify which ad offers greater receptivity. C. demarcated zone. E. identify potential target markets. D. Lower costs Target market This activity is referred to as _____ basis. A. general business C. subtracting the ancillary readership number from the total readership count. REQUIRED b. D. They are considered inflexible during production. All of the following statements are true, except: A) advertisers are ready to abandon traditional media, such as radio, television, magazines, and newspapers. It must be published on a controlled-circulation basis. Newspapers and magazines are referred to as high-involvement media. Which of the following statements is true of communications objectives? D. Industrial Newspapers generally offer more _____ than any other medium except direct mail. A magazine ad for DigiSafe products shows a lock with the words "Protected Zone" painted on it. B. C. Gatefolding This practice is known as: In order to obtain advertising time on Master Quiz, a popular TV show, Bedazzle Cosmetics, bought a commercial spot before the new season of Master Quiz began. E. Out-of-home readers receive greater satisfaction from a publication than primary in-home readers. \quad\text{Preceding year-end}&14,045&\quad\text{Current Year}&4,878\\ E. controlled-circulation. Postal Act of 1879--lower postage rates 2. B. selective binding Trade newspapers b. printaculars She did not pay for the magazine and left it at the reception where it was initially placed. B. craft magazines. D. Digital imaging both I and II only 11 E. Print networks. the postal act of 1879 increased literacy and reduced cover prices, and __ fueled the booming interest in mass circulation magazines after the civil war. Lack of permanence It offers a fingerprint recognition program to its users. He did not buy the magazinesthey were purchased and owned by the airline. Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: Buying ad space in regional editions of national magazines: can reduce an advertiser's cost per thousand for reaching desired audiences. D. overrun. NMen, a men's weekly magazine, provides information on a variety of subjects such as men's heath, travel tips, sports, and so on. D. Most magazines are not concerned about the clutter problem since there is usually no other way for advertisers to reach the market they serve. A. permanence. D. It is used to market products but not services. E. Desk top publishing, Which of the following is a disadvantage associated with advertising in magazines? When a newspaper offers no discounts for quantity or repeated space buys, it is using a(n) _____ structure. The magazine has a wide followership and is considered to be one of the most sought after teen weekly magazines. Magazines are a highly specialized medium that reach specific target audiences. In this scenario, The NsDaily is offering: a. an ROP rate b. an open rate c. a combination rate d. a flat rate e. a preferred position rate, While on a flight . C. multisensory ad. Advertisers are required to use large space buys or color to counteract clutter. National advertisers tend to avoid weekly newspapers because of: 8 hamburgers and 0 magazines. B. the greater audience selectivity of specialized publications. A clothing retailer would use an island ad to: break through the clutter typically found in newspapers. Transformational advertising can differentiate a product or a service by: making the consumption experience more meaningful and enjoyable. _____ newspapers are daily publications that appeal to large regional advertisers that use specific geographic editions of these publications. Consumers are generally receptive to advertising in magazines because: ads provide additional information that may be of value in making a purchase decision. High market share and good market potential. The ad does not contain any margins and the chocolate swirl extends to the end of the page. NMen is likely to be an example of a: D. industrial It is primarily used by supermarkets and departmental stores. E. businesses do not have agricultural interests. A. limit the creative flexibility of print media in terms of placement of advertising material. B. retail trading zone. With reference to the types of readership, which of the following does this scenario illustrate? ND Daily, a local city newspaper, caters to the residents of the city as well as the suburbs located in a 20-mile radius around the city. Paymentoflong-termdebtProceedsfromissuanceofcommonstock.Totalliabilities:Currentyear-endPrecedingyear-endTotalstockholdersequity:Currentyear-endPrecedingyear-endBorrowings$17,0758,41532,31138,02923,47514,0456,590DividendspaidNetsales:CurrentyearPrecedingyearNetincome:CurrentyearPrecedingyearOperatingincome:CurrentYearPrecedingyear$20580,00067,0002,3792,0074,8783,998. A. is no longer permissible due to the passage of recent anti-competition legislation. The total audience, or readership, of a magazine can be calculated by: multiplying the readers per copy by the circulation of an average issue. D. they provide an efficient way of reaching the specific types of individuals who constitute their target market. Which of the following is true of consumer magazines? C. It is primarily used by airlines, major retail chains, and automakers. Which of the following is likely to be true of the product class and the product? B. guaranteed readership. b. geographic selectivity D. Limited reach and frequency The test can be used as part of the process of measuring effectiveness of each ad. In order to reach this market, Velocity should use: The New Jersey Concord is a magazine that targets the members of various law enforcement agencies in the state of New York. E. Creative inflexibility, The Suave Teen is a Canadian publication that primarily targets high school teenagers. While on a flight from San Francisco to New York City, James read several magazines offered by the airline. D. detailed advertising information. The consumer maximizes utility by consuming at point A. II. The _____ is the market outside the city zone whose residents regularly trade with merchants within the city zone. D. Magazine blocks E. is known as split running. E. regional newspaper. Marginal rate of substitution at a point of the indiffe, 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? They offer a potential for gaining prestige. B. alter the appearance and feel of a magazine and a reader's relationship to it. A. digital imaging E. Typically, magazine readers are less tolerant toward clutter. Basic rates quoted by a newspaper that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. A clothing retailer would use an island ad to: _____ newspapers are daily publications that appeal to large regional advertisers that use specific geographic editions of these publications. D. Special-audience D. Bleed ads C. selective binding. In this scenario, Finn's Hallmark News is a: _____ offer differentiated editorial content and are published for labor unions, professional organizations, industries, or hobbyists. _____ offer advertisers an opportunity to buy space in a group of publications as a package deal. D. geographic reach. She did not pay for the magazine and left it at the reception where it was initially placed. The company believes that the popularity and reputation of the magazine will enhance the image of its products. a. creative space buys B. B. special-interest farm publications. It is typically considered to lack permanence. Split running E. Newspapers offer advertisers more geographic selectivity than direct mail. b. D. It is generally considered to have a lower lead time. A. B. Which of the following criteria should be met by a magazine in order to be eligible for verification audits by Alliance for Audited Media (AAM)? D. They are also known as farm publications. D. Ink-jetting : b. It is primarily used by supermarkets and departmental stores. The _____ step of Young's creative process model deals with studying the idea to see if it still looks good or solves the problem; then shaping the idea to practical usefulness. E. page rate system. D. Billboards E. SAU. Which of the following advertising media has potential advantages of selectivity, reproduction quality, creative flexibility, and prestige? C. preferred position Which of the following is a disadvantage inherent in advertising in magazines? C. demographic-oriented newspaper. B. general advertising rates. C. The clutter problem for a magazine increases with more ad pages adding to its success. E. of its very short lead time. B. they are prohibited from advertising in the broadcast media. Pluto Inc. prepares two magazine ads with slight regional variations. \quad\text{of common stock. Well-known brands and market leaders often run ads that do not use any specific types of appeals, but focus primarily on keeping their brand name visible to consumers. : Newspaper ads can be produced and run in various sizes, shapes, and formats. C. Regional newspapers The cardboard replica was designed to pop-up when a reader opened that particular page. A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. Which of the following problems is a manager most likely to face if he uses sales as a measure of advertising effectiveness? C. Publication verification networks Department stores D. Long lead times D. Bleed pages are always less expensive than color pages with margins because less fine-tuning is required with bleed pages. Consumers are generally receptive to advertising in magazines because: Magazine rates are primarily a function of: d. economic selectivity If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the: National advertisers in the automotive, tobacco, and pharmaceutical fields are liable to: Traditionally, newspaper advertising space for national advertisers has been sold according to the: Which of the following is true of standard advertising units system? To make newspapers more comparable to other media that sell space and time, the newspaper industry uses _____ to determine advertising rates. Warm Weave is most likely to be using a(n) _____ scheduling method. B. D. Advertisers are required to use large space buys or color to counteract clutter. c. Consumer magazines created by organizations for their members d. Sponsored magazines mainly contain ads and are self-sufficient D. lower selectivity. 10 Hamburgers (per week) 8 B $ 4 2 02 4 lo 6 8 10 12 Magazines (per week) In the above figure, at the best affordable point, the marginal rate of substitution is Ltfen birini sein: O 2.5 of a hamburger per magazine. E. total reader. ARE TRUE: played a prominent role in general interest magazines . Greater creative flexibility High selectivity a. D. general-interest consumer magazines. They are suited to marketers interested in reaching general consumers of services. These individuals would be willing to pay over $200 for a good pair of running shoes. E. Low costs, Chris O'Brian, an avid skier, takes a weeklong ski vacation every winter. Which of the following is a disadvantage of syndication? E. hinder the evaluation of the overall benefits of an advertising media. It offers relatively lower reach and frequency than other media. Total circulation A. gatefold. During ad breaks in TV programs, some viewers change channels to avoid commercials. Which of the following positions in a company is likely to be responsible for determining which target markets should receive the most media emphasis? c. bleed pages D. Reduced permanence and prestige They do not offer permanence. Generally, only sports and fitness magazines experience the problem of clutter. A. These individuals would be willing to pay over $200 for a good pair of running shoes. Its reliance on the hierarchy of effects model. As part of her preparation for developing a creative strategy, Tiffany reviews some studies conducted on the overall fitness and exercise market, as well as a report on the changing roles of women in society. According to Standard Rate and Data Service (SRDS), magazines can be classified as: consumer, health care, and business publications. Sales results offer little guidance or direction to those responsible for planning and developing the advertising program, Determining a target market's present level of awareness and knowledge of, and liking for, a product often requires _____ measures, _____ is an approach to integrated marketing communications planning that involves determining what tasks need to be done and which marketing communications planning functions should be used to accomplish them. A. b. a gatefold The cardboard replica was designed to pop-up when a reader opened that particular page. CL Inc. runs a series of product ads in a popular magazine. Low lead time They offer high market penetration and coverage. E. low reproduction quality. E. consumer-oriented, Asea is a publication that provides information on world trends and technology to offshore oil and gas operations. _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in systemized units. The ad for Faerie, a premium soap brand, contains a piece litmus paper that is stuck on the page and that a consumer can use to test the acidity or alkalinity of the soap. It uses column widths 2-1/16 inches wide. C. open-rate Raiment is using _____ to attract readers' attention. E. Niche. C. Cross-media running Which of the following is true of consumer magazines? : Newspapers and magazines are often referred to as ________ media: Which of the following statements is true of newspaper advertising? This scenario is an illustration of a: O 1.33 of a hamburger per magazine. It refers to newspaper display advertising done by marketers of branded products. B. printacular. It tends to extend the prestige associated with the magazine to the product. B. classifieds Which of the following is a disadvantage inherent in advertising in magazines? A company's goal to reach 50 percent of the target audience at least three times over a period of one year in order to create awareness is an example of: Warm Weave Inc., a manufacturer of woolen garments, spends heavily on advertising during the months of December, January, and February. a. Selective binding and ink-jet imaging make it possible for magazines to offer: Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? Major retail chains C. greater selectivity. E. special category zone. Greater reach _____ magazines assemble readers with similar lifestyles or interests and offer marketers an efficient way to reach these people with little wasted coverage or circulation. A. multisensory ads. O 1 of a hamburger per magazine. The content in an advertisement that emphasizes facts, learning, and the logic of persuasion makes use of a(n) _____ appeal. . B. B. Ink-jet imaging Which of the following is a primary advantage of magazines? d. some combination that is not given above. C. The number of ads in magazines is much fewer than that of television, so consumers are not bothered by advertising clutter. D. cost per thousand system. You'll get a detailed solution from a subject matter expert that helps you learn core concepts. is considered to be an inefficient way to build frequency. D. Guaranteed circulation This could be done with the use of: This scenario is an illustration of: Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing: The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n): The second cover of MagAuto opens up into a third page, which gives it an extra-large spread. Flighting creates cost efficiency by using advertising only during purchasing periods. B. flexibility. Lutfen birini sein 30 0.35 20 O 5 both I and II only 11. General-interest (Round unit cost to three decimal places. A. Which of the following statements about the geographic selectivity offered by newspapers is true? Ltfen birini sein: O only! It tends to extend the prestige associated with the magazine to the product, Avondale Organizations in a Business Context, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition, Daniel F Viele, David H Marshall, Wayne W McManus. They are generally purchased for both entertainment value and information. D. reduce overall costs of newspaper advertising. Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. Irrespective. 16. Though they resemble newspapers, supermarket tabloids are considered to be a type of magazine. MC ATC AVC Cost dollars per bogel 0 5 10 15 20 25 30 35 40 45 50 Quantity Thundreds of bogels per day Based on the above figure of the costs at Barney's Bagel Bakery, at which of the following levels of output does the marginal product of labor equal the average product of labor? A company that manufactures paintball equipment might prefer to advertise in specialized publications rather than newspapers due to: E. Inability to offer specialized services. A. magazines specifically target consumers of tobacco products. e. a split run, Mars Inc., a premium cosmetics company, takes out ads in the Philadelphia, Boston, and Seattle editions of PlutoMag, a national magazine. c. work with only buyer's brokers Which of the following statements is true about clutter in magazine advertising? \text{Total liabilities:}&&\quad\text{Preceding year}&67,000\\ _____ is the number of magazine copies distributed to original subscribers or purchasers. B. E. pass-along readership. E. day-after-recall. This is an example of a(n) _____ publication. A. Which of the following is true of newspapers as an advertising medium? _____ figures represent the number of individuals who receive a magazine publication through either subscription or store purchase. Greater frequency A. their limited pass-along readership. C. regional editions of general sports magazines. A. display advertising A _____ appeal is used when the advertiser makes either a direct or an indirect comparison to another brand and usually claims superiority on one or more attributes. Deborah subscribes to Adroit Artistry, a magazine that provides instructions on crafts such as soap making, tatting, and cane weaving. Which of the following is true of standard advertising units system? However, James does not pay for the magazine and is only interested in one particular column. Business publications directed to wholesalers, dealers, distributors, and retailers are known as: E. The publication must have a digital replica edition of magazines. The magazine is placed in the waiting lounge along with several other men's health magazine. E. independent publications. They are usually printed in alternate copies of a specific magazine. Which of the following statements is true of consumer magazines? d. Renowned motorcycle manufacturers 1. Which of the following distinct positive features of magazines is the company trying to utilize in this scenario?

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